Byju's: Unveiling the Deceptive Tactics Targeting Vulnerable Parents

Name: Byju's: Unveiling the Deceptive Tactics Targeting Vulnerable Parents
Uploaded: 2023-06-18 08:49:49
Description: BYJU's, an online tutoring company, is facing financial losses and layoffs due to their unethical practices of manipulating and exploiting parents into buying expensive courses they cannot afford.

This article is a summary of a YouTube video "How Byju's is Fooling Poor Parents Using Dirty Tricks ?" by Aditya Saini

TLDR BYJU's, an online tutoring company, is facing financial losses and layoffs due to their unethical practices of manipulating and exploiting parents into buying expensive courses they cannot afford.

Key insights

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His workshops became so popular that at one point, 20,000 students attended a single workshop, highlighting the impact and demand for his teaching methods.
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Parents are willing to spend a significant amount of money on education if they believe it will ensure their child's success, and BYJU's capitalizes on this by exploiting their expectations and insecurities.
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BYJU's salesmen manipulate parents by highlighting their insecurities and fueling their competitiveness to sell expensive courses worth Rs. 50k-1.5 lakhs.
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The ed-tech industry often exploits these tactics to forcefully sell high-priced courses, taking advantage of parents' insecurities and competitiveness.
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Byju's charges exorbitant prices for their courses, making it difficult for poor parents to afford quality education for their children.
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Selling online courses by manipulating and misguiding parents, forcing them to invest their life savings, is unethical and can cause financial struggles for families.
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BYJU's spent 2251 crores just on marketing in 2021, which is 150x of their 2020 expenses, indicating a heavy focus on advertising and sponsorships.
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BYJU's experienced a significant increase in revenue and valuation, attracting investors who tripled their money, but as the COVID situation improved, revenue started decreasing and investors began to withdraw their support.

Timestamped Summary

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00:00
Byju's, a popular online tutoring company, is facing financial losses and layoffs, raising questions about its true nature as an ed-tech company.
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02:32
BYJU's tricks parents into buying their courses by exploiting their insecurities, asking difficult questions to kids, collecting data through free trials, and convincing even those who can't afford it.
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04:49
BYJU's has a problem, but the details are not specified.
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06:33
BYJU's targets insecure and competitive middle class and lower middle class families, manipulating them into buying expensive courses they cannot afford, resulting in significant financial losses for the company.
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09:42
BYJU's sales executives manipulate and misguide parents into investing their life savings in expensive online courses, causing financial struggles for families who cannot afford or do not need them.
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13:02
BYJU's revenue and valuation soared during the pandemic, but as COVID subsided, their revenue decreased, leading to a drop in valuation and investor interest, highlighting the challenges faced by startups in achieving sustainable growth.
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16:02
BYJU's is facing profitability issues due to selling expensive courses to parents who can't afford them, manipulating revenue recognition, and not disclosing financials, leading to a lack of investor interest and negative impact on customers.
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17:41
Byju's tricks poor parents into subscribing to their channel by offering incentives and hiding the truth about the coaching industry.