CIMA E3 Strategy Insights

Key insights

• 📈
  The definition of "long term" can vary from six months for a new tech business to three to five years for an established supermarket.
• 🔄
  "The key to strategy is not just being better than your rivals, but also maintaining that advantage in a sustainable way."
• 💼
  Your strategy should not only consider your resources and competencies, but also address the expectations of key stakeholders such as shareholders, customers, and staff.
• 🧠
  Having a consistent approach and common goal in a company can lead to dole congruence, where all departments and divisions are pulling in the same direction.
• 🌟
  "Strategic leadership is crucial for maintaining order and evaluating performance against set strategies."