The video provides tips for improving website conversion rates by simplifying landing pages, making websites user-friendly, and addressing user interface problems, but emphasizes the importance of first determining if there is a leaky bucket, with industry benchmarks suggesting a 0.5% conversion rate.
Determine if there's a leaky bucket before improving conversion rates, with industry benchmarks suggesting a 0.5% conversion rate.
This presentation focuses on improving conversion rates, which is a crucial aspect of growth, and provides principles that can be applied to any user interface.
Before working on improving conversion rates, it's important to determine if there is a leaky bucket, and industry benchmarks suggest a conversion rate of 0.5%.
TurboTax Online has a high conversion rate due to the knowledge spectrum framework that solves user interface problems by adjusting the amount of knowledge needed.
The average conversion rate for casual download games is about 2%, while freemium software ranges between 1.5% and 5%, with some companies having a conversion rate of 3%, but some products like Adult Friend Finder can have a conversion rate of 5% to 22%.
The speaker discusses the high conversion rate of TurboTax Online and introduces the concept of the knowledge spectrum as a framework for solving user interface problems.
To solve interface problems, you either need to increase or decrease the amount of knowledge needed by the user.
Make your website user-friendly by avoiding jargon, displaying pricing, and explaining business models to increase trust and conversions.
The key to a successful website is to avoid MBA marketing jargon and make it easy for users to quickly identify if the product or service is right for them.
The speaker emphasizes the importance of displaying pricing and explaining business models on websites to increase trust and conversion rates.
Meeting Room creates VR meeting rooms with a call to action for a more efficient virtual experience, but needs improvement with a clear one-button feature and video demonstration.
Meeting Room creates virtual meeting room platforms for people to meet in VR space, with a call to action to efficiently get a virtual room.
The speaker suggests adding a clear and concise one-button feature and a video demonstration to help users experience the platform's magic moment sooner.
Carousels that hide information and unclear beta testing indicate that the service is not yet ready for use.
Div Joy is a web-based tool for generating React code with templates for building SAS apps, but lacks clear pricing and documentation.
The website lacks evidence of actual users, has unclear pricing, and lacks helpful documentation.
Div Joy is a react code base generator with a web-based tool that offers templates for building a SAS app, but lacks a clear call-to-action and does not effectively communicate the full range of features available.