What is branding?
— Branding is not just a logo or design, but a symbol that represents a brand and its reputation.
How does branding help creative people understand their work?
— Branding helps creative people understand their work by emphasizing the importance of making a good impression on the audience from a business perspective.
How is a brand created?
— A brand is created by customers based on their gut feeling about a product, service, or company, resulting in a unique reputation for each individual.
What factors contribute to a company's brand?
— Factors such as storytelling, making claims, making pitches, the products put out, messaging, culture, and employee behavior all contribute to a company's brand.
Who affects the brand of a company?
— Everyone in a company, whether positively or negatively, affects the brand.
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