Creating an Inclusive Workplace: Insights from Tobias Simonsen, COOP - Denmark

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This article is a summary of a YouTube video "Inclusive Internal Communications Interview Series | Tobias Simonsen, COOP - Denmark" by Aniisu K Verghese Ph.D.
TLDR Creating an inclusive culture in the workplace requires prioritizing internal communication, listening to employees, and creating a positive work environment for young people.

Timestamped Summary

  • 👥
    00:00
    Tobias Simonsen, a 30-year-old elected youth minister at Co-op Denmark, discusses the culture in his company and his role as the spokesperson for 25,000 young employees.
  • 👥
    01:20
    In order to create an inclusive culture, it is important for young employees to feel comfortable expressing their opinions and being their authentic selves in the workplace.
  • 💡
    02:42
    The speaker discusses their experience of running for a position and emphasizes the importance of staying true to oneself during the campaign process.
  • 👉
    04:12
    The biggest challenge in the speaker's role is bringing a sense of fun and daily enjoyment to colleagues in a shop environment that is often focused on meeting various KPIs.
  • 👥
    04:52
    The main focus of the interview is on the challenges of communicating the role of the youth minister and the importance of internal communication in a large organization, particularly for young employees who rely on their shop managers for news updates.
  • 👥
    06:02
    COOP sees a huge opportunity in better understanding and meeting the needs of young people, creating a positive work environment, and countering negative voices that discourage them from pursuing their ambitions.
  • 👥
    07:29
    Listen to the people you want advice from when implementing inclusive internal communication practices.
  • 💡
    08:27
    Companies should prioritize listening to and asking employees what they want in order to achieve their goals, as it is a more effective way to include people than just focusing on money.

Q&A

  • What is the most effective way to include people in the workplace?

    — Money is not the most effective way to include people; instead, companies should prioritize listening to and asking employees what they want in order to achieve their goals.

  • How can the success of measuring the role in internal communications be determined?

    — The success of measuring the role in internal communications at COOP is determined by asking people if it made a difference and observing if the culture reflects positive changes.

  • Why should leaders change their mindset about inclusive practices in the workplace?

    — Leaders should change their mindset about including inclusive practices in the workplace, as it is necessary for organizations with a young workforce and has been proven to be a successful model.

Play video
This article is a summary of a YouTube video "Inclusive Internal Communications Interview Series | Tobias Simonsen, COOP - Denmark" by Aniisu K Verghese Ph.D.
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