The Impact of AI Chatbots on Website Revenue and SEO

Key insights

• 🤖
  The future of the internet could be shaped by AI, with personalized and conversational interfaces replacing traditional websites.
• 🌊
  Conversational AI is not a fad and is here to stay as it becomes a key part of our lives.
• 🌐
  Websites may become less relevant as AI chatbots provide all the necessary information, making them similar to footnotes on Wikipedia.
• 📝
  In a future where websites have no incentives to produce content, search engines could pay creators based on how much their content is used by AI to provide answers.
• 🤖
  The rise of AI may lead to a shift from search engine optimization to AI feeding optimization, where information is transferred directly to AI models via APIs.
• 💰
  Eventually, AI search engines will have to find a way to compensate content creators for the information they provide.
• 🤔
  The speaker believes that the SEO model was flawed from the beginning and led to the proliferation of bad information.
• 💻
  AI chatbots could bridge the gap between search and online platforms by interpreting not only text but also the content of videos and contextualizing it with other sources.