7 лайфхаков для продажи дороже конкурентов

Key insights

• 🤔
  Never underestimate the importance of emotions, service, relationships, and guarantees when determining the value of your product, as they can contribute to its overall worth.
• 💰
  The value of a product or service is subjective, and what may be expensive for one person may be affordable for another based on their perception of the provided value.
• 📈
  Don't be afraid to raise prices and test different price points to see if it's worth earning more, as it can help upgrade the quality of the product and increase profitability.
• 💡
  Offering specific results or outcomes can justify a higher price, as customers are more likely to pay for something that guarantees a certain level of achievement or skill development.
• 💰
  Selling the final result, such as a fully functioning sales department, can be a more enticing offer than just selling a program or implementation.
• 🏨
  In the hotel industry, customers may be more forgiving of certain shortcomings in a lower-priced hotel, but they will have higher expectations and less forgiveness in a higher-priced hotel.
• 🤔
  The person's level of possession of things influenced their belief that buying a more expensive product is reasonable, suggesting that personal attachment and perceived quality can justify higher prices.
• 💰
  Offering incentives, such as expensive gifts or luxurious experiences, can motivate employees and increase their willingness to earn more and promote the company.