This article is a summary of a YouTube video "Как продавать дороже конкурентов? / 7 лайфхаков, чтобы продать дороже" by Михаил Гребенюк
TLDR The value of a product or service is subjective and can be influenced by factors such as emotions, relationships, guarantees, and perceived quality, and that businesses should not be afraid to raise prices and offer specific results or incentives to increase profitability and customer satisfaction.
Never underestimate the importance of emotions, service, relationships, and guarantees when determining the value of your product, as they can contribute to its overall worth.
The value of a product or service is subjective, and what may be expensive for one person may be affordable for another based on their perception of the provided value.
Don't be afraid to raise prices and test different price points to see if it's worth earning more, as it can help upgrade the quality of the product and increase profitability.
Offering specific results or outcomes can justify a higher price, as customers are more likely to pay for something that guarantees a certain level of achievement or skill development.
Selling the final result, such as a fully functioning sales department, can be a more enticing offer than just selling a program or implementation.
In the hotel industry, customers may be more forgiving of certain shortcomings in a lower-priced hotel, but they will have higher expectations and less forgiveness in a higher-priced hotel.
The person's level of possession of things influenced their belief that buying a more expensive product is reasonable, suggesting that personal attachment and perceived quality can justify higher prices.
Offering incentives, such as expensive gifts or luxurious experiences, can motivate employees and increase their willingness to earn more and promote the company.