What is the product life cycle?
— The product life cycle compares the stages of a product's existence to that of an organism, with birth, growth, maturity, and eventual decline.
How do marketing strategies differ in B2B and B2C markets?
— Different marketing strategies are needed at each stage of the product life cycle, with a distinction between B2B and B2C markets.
Why is market acceptance slow for B2B products?
— Market acceptance of B2B products is slow due to lack of awareness and the need for personal relationships, which can be a disadvantage when there are few competitors.
What is the strategy for managing products in B2B markets?
— The strategy for managing products in B2B markets involves focusing on lowly accepted products that require a high level of learning, such as new software.
How does Intel stay ahead in the market?
— Intel uses a cannibalization strategy to continuously release new variants of their products, staying ahead in the market and providing customers with the benefits of both new and old products.
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