Boost Your Architecture and Design Fees: Unveiling the Secret
This article is a summary of a YouTube video "The Secret To Get Your Clients To Pay Higher Fees For Your Architecture and Design Services" by Architect Marketing Institute
TLDR Architects and designers should focus on understanding and addressing the priorities and concerns of their clients, rather than solely emphasizing price, in order to be successful in the industry.
The research suggests that architects and designers should reconsider their approach and focus on other aspects that are more important to clients, rather than solely emphasizing price.
Understanding the gap between what clients think is important and what architects and designers think is important is crucial for success in the industry.
Engaging in discussions with wealthy individuals can provide valuable insights and perspectives.
"She has a system for looking after the grounds or her process and it didn't fit in with that."
To effectively serve clients, architects and designers must ask the right questions to identify what is truly important to the client, rather than making assumptions.
Understanding and addressing the client's priorities and concerns can significantly impact the success of a sales pitch for architecture and design services.
Asking the right questions about what is important to clients in achieving their desired outcome can reveal that price is not always the primary factor.
Asking clients to prioritize their needs and preferences can help architects and designers better understand their priorities and provide a more tailored service.