Boost Your Architecture Client Base with Effective Networking

Name: Boost Your Architecture Client Base with Effective Networking
Uploaded: 2023-08-29 15:21:38
Description: Creating a common enemy can be a useful marketing tool to bond with your audience and make your message more impactful.

This article is a summary of a YouTube video "Make An Enemy And Win More Architecture Clients" by Architect Marketing Institute

TLDR Creating a common enemy can be a useful marketing tool to bond with your audience and make your message more impactful.

Key insights

😬

Making enemies can actually be beneficial in certain situations, such as when trying to win more architecture clients.
🤝

"Forming a common enemy that you can fight with your audience against is a really useful tool when you're marketing and trying to bond and get rapport with your audience."
💡

"Use it as a kind of a blueprint for writing your own sort of Call to Arms against something evil that you will help clients fight against."
🌍

Without a common enemy or shared purpose, it can be difficult to form bonds and make friends with locals in a foreign country.
💥

"If you want your marketing message to pack more punch, create an enemy."
💡

"That's my thought for the day is go out and create yourself. A nice enemy."