Building a strong company culture is crucial for success, and founders should focus on embodying values, identifying a North Star, screening potential employees, modeling customer-focused behaviors, and creating a diverse workplace.
Identify and communicate an inspiring North Star for your company to attract the right people and give purpose to the work being done.
Identify and communicate a North Star for your company that inspires people and gives purpose to the work being done, such as Tesla's goal to accelerate the world's transition to sustainable energy.
Having an inspiring vision attracts the right people to your company, as seen in examples like Microsoft's original vision of a computer on every desk and Google's mission to organize the world's information.
Create a list of values to screen potential employees and ensure they align with your company culture, such as Spotify's innovative and collaborative values or Atlassian's focus on customer service and teamwork.
Create a short list of values and behaviors with your co-founder to use as a filter for the hiring process and ensure you're bringing in the right people for your company.
Corporate value lists can be used to screen potential employees, with examples including Spotify's innovative, collaborative, sincere, passionate, and playful values and Atlassian's values of being an open company, building with heart and balance, working with the customer, playing as a team, and being the change you seek.
Facebook's internally focused culture of "move fast and break things" lacks guidance for employees and has contributed to privacy violations, in contrast to Google's outwardly focused culture of "don't be evil" which allows for independent projects without straying.
Creating a diverse workplace is crucial for success, so have tough conversations early on and implement a hiring plan to build a solid foundation for your company culture.
Creating a culture of diverse opinions and fostering conversations can lead to a more creative and successful business.
Hiring too quickly can lead to a homogeneous environment, so it's important to have a conversation about the importance of diversity early on.
Have tough conversations with your co-founder about the values and diversity you want in your company, put a hiring plan in place from day one, assess whether it's working and plan on evolving it to build a solid foundation for building a culture later on.