Focus on the core problem when starting a company, appreciate simplicity of API interfaces, prioritize good documentation, and have confidence in solving real problems.
- Lob co-founder Harry Zhang discusses the importance of focusing on the core problem when starting a company, even if the exact product is not yet developed.
- The speaker discusses their experience building an API company and their appreciation for the simplicity and purity of API interfaces.
- Good documentation is crucial for any API-based product, and Stripe is a great example of this.
- The speaker initially didn't expect to work on a direct mail campaign at Microsoft, but it ended up being one of the most effective things they've done to date.
- The speaker and their team faced challenges in the early days of their startup, including printing and stuffing letters themselves, but had confidence in the real problem they were solving.