00:00 Glossier, founded by Emily Weiss, celebrates women sharing their own makeup reviews and beauty routines, and has a female-heavy tech team in a city with a 77% female population.
- Emily Weiss founded Into the Gloss, a beauty-focused blog, which later led to the launch of Glossier, a direct-to-consumer beauty brand that celebrates women sharing their own makeup reviews, product recommendations, and beauty routines with one another.
- New York has a 77% female population and over 40% female tech team.
- Beauty is a great conduit for women to connect and share with each other, and technology has completely upended the industry.