Increase Value, Boost Profits: Insights from Richard Petrie and Sara Kolata (Part 2)

Key insights

• 📚
  Architecture is primarily a referral business, highlighting the importance of networking and building strong relationships in the industry.
• 📈
  Doubling or tripling referrals can significantly increase business opportunities and potentially lead to forming a waiting list for clients.
• 💼
  Building relationships with a network of professionals in related industries can make you more referable and increase your value to potential clients.
• 📣
  Referrals can be a powerful marketing tool for architects, and if done well, may not require additional marketing efforts.
• 🏆
  Winning better projects is not only about earning higher fees, but also about having the opportunity to showcase and improve one's architectural skills and capabilities.
• 💼
  Saying no to projects you're not interested in and focusing on the type of clients you want to work with is the secret to building a better portfolio and brand as an architect.
• 🎥
  Using video and emails can be a powerful way to provide valuable content and solutions to your ideal clients, ultimately helping them fix their problems.
• 📚
  Providing valuable information and training can help clients achieve results even before officially working with them, adding to the value they perceive in your services.