LinkedIn Best Practices: Boost Demand Generation with Social Selling

Personalization and Engagement Strategies

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  Building relationships on LinkedIn through personalized messages and offering help can be more effective than mass market outreach, especially when targeting high-revenue potential accounts.
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  Following up and asking for feedback on a case study can be an effective way to engage with potential leads on LinkedIn.
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  Collecting information through surveys can help businesses gain insights into the challenges and needs of their target accounts, allowing for more personalized offers and strategies.
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  "Create a survey that will help you learn more about the challenges your prospects have that your product solves" - using surveys can provide valuable insights into your target audience's pain points and help tailor your messaging.
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  It is advised to never use automation to scale outreach on LinkedIn, as it can result in ineffective and impersonal communication.
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  The speaker discusses the innovation of embedding personalized images and animations into LinkedIn messaging, which could potentially enhance engagement and response rates.
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  Personalizing connection requests on LinkedIn with a small animation and mentioning a specific detail about the person's new job role can lead to more engaging conversations and stand out from the outdated approaches.

Relationship Building on LinkedIn

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  Building relationships with your target audience on LinkedIn is crucial for business success, but many people struggle with knowing how to actually do it effectively.
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  When growing your LinkedIn network, it's important to connect with not just executives, but also with people who belong to your ideal customer profile, the buying committee, potential influencers, and blockers.
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  Building relationships on LinkedIn requires showing genuine interest in other people and offering help, as Dale Carnegie famously said, "You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you."
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  "Always keep in mind that famous quote: people buy from people they know, like, and trust, and before reaching out, it's always great to warm up your accounts and try to engage with them."

Leveraging LinkedIn for Demand Generation and Social Selling

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  Using LinkedIn's Sales Navigator can be a valuable tool for making hyper-targeted searches and increasing acceptance rates when reaching out to second-degree connections who have recently changed job roles.
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  Using personalized connection requests with a touch of humor and common interests can significantly increase acceptance rates on LinkedIn.
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  LinkedIn is an underutilized platform that can be highly effective for demand generation and social selling if used correctly.
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  Offering a seven-day free trial, an ebook with top performing templates, and dedicated support can incentivize people to be more open to booking a call for LinkedIn outreach, as new approaches often yield better results.