LinkedIn Sales Navigator: Generate Hyper-Targeted Leads with Social Selling

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This article is a summary of a YouTube video "How To Use LinkedIn Sales Navigator To Generate Leads - 2023 step by step tutorial" by Marcus Chan
TLDR Use LinkedIn Sales Navigator and social media engagement to build a hyper-targeted lead list and effectively target and nurture prospects for successful lead generation and social selling.

Personalization and Engagement on LinkedIn Sales Navigator

  • 💰
    LinkedIn Sales Navigator can help generate "millions of dollars in closed business" if used correctly.
  • 💼
    Using LinkedIn Sales Navigator's spotlights feature can help you create hyper-personalized messaging for leads who have recently changed jobs or been mentioned in news articles.
  • 💼
    You can use LinkedIn Sales Navigator to build trust and rapport with potential leads by engaging with and commenting on their posts.
  • 💼
    Understanding the difference between leads and accounts is crucial in utilizing Sales Navigator effectively for generating leads.
  • 💼
    Using generic messaging on LinkedIn Sales Navigator can lead to unimpressive results, so it's important to create custom messaging for better lead generation.
  • 📈
    Outbound strategies like calls and emails can also be effective in generating leads, but starting with connection requests and messaging is generally more successful.
  • 💼
    Using trigger events like a new job to engage with potential leads on LinkedIn Sales Navigator can lead to relevant messaging and potential sales opportunities.

Utilizing LinkedIn Sales Navigator Filters

  • 💼
    LinkedIn Sales Navigator allows for targeted searches to find qualified prospects based on company size and current/past employment, making it a useful tool for sales professionals.
  • 💼
    Using LinkedIn Sales Navigator's filters can help generate a targeted list of leads, with the ability to exclude certain titles and filter by seniority level and current position.
  • 📈
    Selecting and saving a list of ideal prospects on LinkedIn Sales Navigator can make lead generation more efficient.
  • 💰
    Using LinkedIn Sales Navigator, you can quickly filter companies by annual revenue, head count, and growth to generate leads for your business.
  • 💼
    Understanding core principles and applying critical thinking is key to building good lead lists on LinkedIn Sales Navigator.

Integrating LinkedIn Sales Navigator with Other Tools

  • 💼
    If you sell a complimentary or better tool, knowing what technology your potential leads are using (such as Google Analytics or Google Tag Manager) can be a great hack to generate leads.
  • 💼
    Using LinkedIn Sales Navigator in conjunction with other tools like Apollo or Seamless can be a powerful way to generate leads through omni-channel outreach.

Q&A

  • How can I use LinkedIn Sales Navigator to build a hyper-targeted lead list?

    — You can use LinkedIn Sales Navigator to build a hyper-targeted lead list by using lead filters to search for qualified prospects based on company size and current/past employment.

  • What are some tips for effectively targeting leads on LinkedIn?

    — To effectively target leads on LinkedIn, you can search for specific companies and people based on their type, headquarters, and function, and use job titles instead of functions for more accurate search results.

  • How can I filter out irrelevant results when searching for potential candidates on LinkedIn?

    — You can filter out irrelevant results when searching for potential candidates on LinkedIn by using search filters such as seniority level and current position to exclude certain titles.

  • What are some useful features on LinkedIn for lead generation?

    — LinkedIn offers useful features for lead generation, such as engaging with and reviewing a company's posts, searching for keywords in posted articles, and using spotlights for a more personalized selection.

  • How can I avoid duplication and focus on potential leads that align with my ideal customer profile?

    — To avoid duplication and focus on potential leads that align with your ideal customer profile, you can exclude leads that are already in your CRM or account list and build a powerful list by saving your search results and adding them to a new list.

Timestamped Summary

  • 🔍
    00:00
    Use LinkedIn Sales Navigator to build a hyper-targeted lead list and effectively search for qualified prospects based on company size, job titles, and related terms.
  • 💼
    02:59
    Use LinkedIn's search filters and spotlights to find potential candidates, engage with companies, and increase referrals based on degrees and geography.
  • 💼
    06:44
    Choose specific industries, filter LinkedIn profiles, exclude duplicates, and save potential employees for efficient management on ctOS.
  • 📈
    10:51
    Create and save a lead list, filter by revenue and head count growth to find efficient and potential companies, and use LinkedIn's headquarters location search feature to find specific industries and departments.
  • 📈
    13:47
    Use Google Analytics and LinkedIn Sales Navigator to effectively find and utilize accounts and leads for outbound efforts and commissions.
  • 💼
    18:54
    Connect with prospects through messaging and connection requests, engage with their posts, and consider using videos or audio messages on LinkedIn.
  • 👥
    22:30
    Engage with potential customers on social media, build lead lists using LinkedIn Sales Navigator, and nurture prospects with alerts for future deals and opportunities.
  • 💰
    27:05
    Research slow growth and save money to prepare for funding and layoffs in a company. 💼 Engage with prospects on LinkedIn by liking and commenting on their posts to stand out and nurture your product. 🎯 Build a hyper-targeted lead list, save and work it consistently, and leverage alerts for successful prospect targeting and lead generation. 👥 Know your social selling index and implement a good strategy, including optimizing your profile and creating engaging content, for a successful social selling strategy.
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This article is a summary of a YouTube video "How To Use LinkedIn Sales Navigator To Generate Leads - 2023 step by step tutorial" by Marcus Chan
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