Summaries Business and Entrepreneurship Mastering Sales: Conviction, Communication, and Curiosity

This is a summary of a YouTube video "How I learned to SELL...[mindset training]" by Alex Hormozi!

4.8 (40 votes)

Having conviction, strong communication skills, and a child-like curiosity are key to successful sales and productivity.

• 🤝
  00:00

  He and his wife are 50/50 partners in their business, and they work from 5-4, go to the gym, and go out to dinner at night.
• 🤔
  01:38

  30% better, not sure if it's growth or circumstance.
• 🌤
  02:37

  Taking a break can shift your output and provide a different type of productivity.
• 💪
  03:42

  Set goals and create cycles of productivity with time boxing, focusing on mindset and training for 5 years.
• 💰
  05:00

  Conviction is key for successful sales, and those with strong communication skills tend to excel.
• 🤝
  06:27

  Understand the customer's problem, explain the product's benefits, and close with a no-pressure approach to influence sales.
• 🤔
  08:33

  Train yourself to have a child-like curiosity in sales to make customers feel like you are helping them.
• 🔔
  10:05

  Subscribe for new videos!

Key insights

• 🏋️‍♀️ The speaker's wife plays a crucial role in the business, taking charge of operations, infrastructure, recruiting, HR, and overall management, highlighting the significance of having a strong and capable partner.
• 💼 "I have come to accept that I love working and I don't need to judge myself for that or take in other people's judgment on how much I should do."
• 🕒 Time boxing can be a useful productivity tool, allowing for a sense of urgency and making decisions feel less heavy.
• 💯 Trust and conviction are essential in sales, with trust being the key factor in transferring conviction from one person to another.
• 🧠 Having genuine belief and conviction in the product you are selling will naturally change the way you talk about it, making it easier to build trust and make successful sales.
• 💡 The key to successful sales is understanding the prospect's needs and tailoring the conversation to address their specific problems and experiences.
• 😮 Childlike curiosity is crucial in sales, as it helps to combat defensiveness and show genuine interest in the customer's needs.
• 😅 It's almost exhausting listening because it's like every sentence is packed with a fact.

Detailed summary

• 🤝
  00:00

  He and his wife are 50/50 partners in their business, and they work from 5-4, go to the gym, and go out to dinner at night.

  • He and his wife are 50/50 partners in their business, with her running the infrastructure, recruiting, HR, and culture while he focuses on output.
  • We work from 5-4, go to the gym for an hour or two, then go out to dinner at night, and that's our lives.
• 🤔
  01:38

  Crippling insecurity drove me to seek approval, but now I'm 30% better and I'm not sure if it's due to actual growth or just circumstance.
• 🌤
  02:37

  Taking a break from work can be a high-leverage activity, shifting from dirt to clouds and providing a different type of output.
• 💪
  03:42

  Set goals and create cycles of productivity with time boxing, focusing on mindset and training for 5 years.

  • I'm in a season of focusing on mindset and training, practicing not waiting, and eating whatever.
  • Entrepreneurs use time boxing to set goals and create cycles of productivity, with each season lasting roughly 5 years.
• 💰
  05:00

  Conviction is key for successful sales, and those with strong communication skills tend to excel.

  • Conviction is the number one predictor of good sales, and those with a natural gift of gab and empathy tend to have higher proclivity for selling.
  • Trust and conviction are needed to transfer belief from one person to another.
• 🤝
  06:27

  Understand the customer's problem, explain the product's benefits, and close with a no-pressure approach to influence sales.

  • To improve sales, share customer testimonials and ask the right questions to get customers to come to their own conclusions.
  • Understand the customer's problem, explain the product's benefits, and close with a no-pressure approach.
  • People naturally know how to influence others, but retroactively looking at it can help understand why certain conversations are successful.
• 🤔
  08:33

  Train yourself to have a child-like curiosity in sales to make customers feel like you are helping them.

  • Rather than arguing, use childlike curiosity to understand why someone might be opposed to a solution and then suggest a way to move forward.
  • In sales, it is important to train yourself to have a child-like curiosity and to be able to slow down and be genuinely interested in the customer to make them feel like you are helping them.
• 🔔
  10:05

  Subscribe and hit the notification bell to stay updated on new videos.