26:17 Define active users and track their activity to find product-market fit, focus on unique insight and potential for growth when talking to investors, analyze user behavior to determine return rate and monetize like ancestry.com, measure paid acquisition cost and experiment with occasional spending for supply side growth, break down small teams for successful go-to-market strategy.
- To attract early users for a community business, it is important to define the active user and track their daily, weekly, and monthly activity to find product-market fit in the short-term.
- As a founder, the most important things to focus on when talking to investors are your unique insight and the potential for your company to be big, while early on you should track your burn and gross margin to ensure your business is healthy.
- Focus on getting users and figuring out how to monetize, with a business model similar to ancestry.com, recording revenue monthly and analyzing user behavior to determine if they will return.
- Measure the paid acquisition cost of bringing in suppliers and focus on organic growth for both demand and supply sides, while experimenting with occasional spending on the supply side.
- Break down small teams in theater and enterprise businesses for a successful go-to-market strategy, starting with a pilot.