Winning Projects: Essential Strategies for Success
This article is a summary of a YouTube video ""What should I be doing to win projects?"" by Architect Marketing Institute
TLDR Architects can improve their marketing strategies and increase their chances of success by identifying specific niche markets, utilizing specialist marketing approaches, and leveraging referrals as a major source of business.
Max's accountability coaching program helps members set goals and take fast steps towards reaching their project and income goals.
Architects often struggle with marketing their services and winning better projects, leading to wasted time and money.
"Identifying specific high-value niche markets and having a specialist marketing approach for each one is the first step in a successful marketing system."
Marketing is like fishing - you need to identify the right fish and be in the right location to catch it, just like in marketing you need to know your target audience and reach them in the right place.
Referrals are a major source of business, with most people getting 50 to 80 percent of their business from referrals.
By evaluating different locations and assessing their potential upside, Max can help determine where to dig, potentially impacting the success of a project.
The treasure hunt session helps architects identify opportunities and provides them with a one-page worksheet and a powerful video on working out their desired income level.
Marketing KPIs are like a car dashboard that guide you on how fast you need to go to achieve your desired goals in a specific timeframe.