How did Kia transform from a low-end brand to a successful company?
— Kia transformed by emphasizing quality and affordability in their commercials and expanding across the U.S.
What role did high profile hires play in Kia's success?
— High profile hires like Albert Biermann and Peter Schreyer played a crucial role in improving Kia's cars and gaining a reputation for taking risks.
What challenges does Kia face in the EV market?
— Kia faces challenges such as declining EV sales, exclusion from federal credits, and vulnerability in their anti-theft system.
How did Kia increase its market share and sales?
— Kia increased its market share and sales by understanding the US consumer's preferences, offering a 100,000 mile powertrain warranty, and building confidence in the brand.
What challenges do Kia and Hyundai face as sister companies?
— Kia and Hyundai face challenges such as car recalls, potential loss of momentum, and the issue of fitting in with Hyundai and shared technology.
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