How can contractors succeed during periods of low demand?
— Contractors can succeed during periods of low demand by adapting their marketing strategies and focusing on providing excellent customer service.
What should contractors do when demand leads are down?
— When demand leads are down, contractors should analyze data, gather facts, and make better decisions to prepare for upcoming seasons and grow their business.
How can contractors optimize paid ad campaigns?
— Contractors can optimize paid ad campaigns by focusing on doing the basic things really well, such as answering the phone, returning missed calls and voicemails, and responding quickly to form submissions.
What strategies can contractors use to attract new customers during low demand periods?
— Contractors can attract new customers during low demand periods by utilizing outbound marketing, maximizing every opportunity that comes in, and regularly communicating with existing customers.
How can contractors grow their business during low demand periods?
— Contractors can grow their business during low demand periods by finding solutions to improve and using strategies such as offering a brief hold on fees, pre-qualifying customers, and offering financing options.
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