What are Performance Max campaigns?
— Performance Max campaigns have replaced Google Shopping campaigns in 2023 and prioritize showing ads to users even before they show interest, resulting in better results for advertisers.
Why did Google Shopping campaigns decline in results?
— Google Shopping campaigns saw a decline in results in 2022 and 2023 after the introduction of Performance Max campaigns, but there have been some positive results since May 15th.
How do Performance Max campaigns improve conversion rates?
— Performance Max campaigns in Google Shopping significantly improve conversion rates and sales while reducing costs by bidding aggressively based on previous interactions with users and knowledge of audience conversion rates.
Should I immediately turn off shopping campaigns when transitioning to Performance Max campaigns?
— It is advised to enter a transition period where both shopping and performance max campaigns run, then pause shopping campaigns once performance max campaigns reach the desired level to avoid a sales lull and ensure safer results.
How can I optimize and set up Performance Max campaigns effectively?
— To optimize and set up Performance Max campaigns correctly, you can download the performance Max setup guide and watch the accompanying video for step-by-step instructions.
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