What is Whatnot?
Whatnot is a live stream shopping platform and marketplace.
How did Whatnot launch their first product?
Whatnot launched their first product, a website for buying authenticated Funko pops, using a pricing formula to purchase items off eBay and authenticate them before sending them to customers.
How did Whatnot attract customers?
Whatnot advertised on Facebook and iterated quickly to find different channels and improve their product, receiving feedback within six weeks.
How did Whatnot gain trust from users?
Whatnot convinced Funko Pop influencers to work with them to build trust and audience.
What was the impact of Whatnot's live shopping feature?
Whatnot's live shopping feature resulted in a 120% growth in the business and highlighted the potential of live commerce in the Collectibles category.