Expert Tips for Freelancers: Language, Social Media, and Authentic Content
This article is a summary of a YouTube video "Freelancing Secrets— w/ Jamie Brindle & Paul Mikhay" by The Futur
TLDR The video explores the challenges and strategies for artists and freelancers to make a living, including the importance of language, understanding the difference between freelancers and independent contractors, transitioning from freelancers to businesses, using social media effectively, and creating authentic content.
Being an artist and making a living can be a challenge, but finding someone who values your work and building skills can help reconcile the tension.
Changing our language is important for shaping our self-story, the definition of freelancing is evolving, and it's crucial to be precise with word choice.
Freelancing lacks clear boundaries and definitions, and it's important to understand the difference between freelancers and independent contractors, especially in the rise of remote work.
Small business owners need to transition from freelancers to businesses, approach leads as strategic partners, increase demand, specialize, and consider scaling options.
Many creatives confuse social media as a lead generation tool, but it's important to understand the difference between advertising and marketing.
Plant seeds for success, play to your strengths, and don't waste time on irrelevant tasks; social media and Upwork are effective tools for finding animation projects; influencers prefer to use their audience for their own products; content agency founders are surprised by major brands following them on TikTok; speaker and interviewer share stories of being recognized in unexpected places.
Creating content comes with great responsibility, prioritize what's important, embrace your true self, and show your shadow to build a successful online presence.
To create authentic content, batch record and find ways to disconnect, integrate work and life, and be yourself on social media without worrying about building a client base or looking good.