Expert Tips for Freelancers: Language, Social Media, and Authentic Content
This article is a summary of a YouTube video "Freelancing Secrets— w/ Jamie Brindle & Paul Mikhay" by The Futur
TLDR The video explores the challenges and strategies for artists and freelancers to make a living, including the importance of language, understanding the difference between freelancers and independent contractors, transitioning from freelancers to businesses, using social media effectively, and creating authentic content.
Timestamped Summary
🎨
00:00
Being an artist and making a living can be a challenge, but finding someone who values your work and building skills can help reconcile the tension.
💬
15:52
Changing our language is important for shaping our self-story, the definition of freelancing is evolving, and it's crucial to be precise with word choice.
💼
22:26
Freelancing lacks clear boundaries and definitions, and it's important to understand the difference between freelancers and independent contractors, especially in the rise of remote work.
💼
30:14
Small business owners need to transition from freelancers to businesses, approach leads as strategic partners, increase demand, specialize, and consider scaling options.
📚
41:09
Many creatives confuse social media as a lead generation tool, but it's important to understand the difference between advertising and marketing.
🌱
47:21
Plant seeds for success, play to your strengths, and don't waste time on irrelevant tasks; social media and Upwork are effective tools for finding animation projects; influencers prefer to use their audience for their own products; content agency founders are surprised by major brands following them on TikTok; speaker and interviewer share stories of being recognized in unexpected places.
👑
57:43
Creating content comes with great responsibility, prioritize what's important, embrace your true self, and show your shadow to build a successful online presence.
🎥
1:09:04
To create authentic content, batch record and find ways to disconnect, integrate work and life, and be yourself on social media without worrying about building a client base or looking good.