Profitable Indie Publishing: Marketing, Data, and Sales Strategies

Play video
This article is a summary of a YouTube video "20Books Vegas 2021 Day 2 – Rhett Bruno & Steve Beaulieu - Starting an Indie Publishing Business" by 20Booksto50k[R]-Live Events
TLDR Starting an indie publishing business requires a focus on marketing, understanding data, and sales history, but it can be profitable for authors who treat their writing as a business.

Business Strategy and Marketing in Indie Publishing

  • 📚
    "You might have the greatest book ever, but if nobody sees it, you're not going to sell it."
  • 📊
    Data is crucial in selling books, as authors are ultimately selling to a machine that relies on data to find their target audience.
  • 💼
    Small presses owned by authors are becoming more common and successful in the indie publishing industry.
  • 📈
    Knowing how to hit data points and work with algorithms is key to selling certain genres on Amazon.
  • 💻
    Indie publishing focuses on digital distribution and pricing, which traditional publishing can't compete with.
  • 💰
    Indie publishers need to be data-driven and understand why certain books sell, as readers don't necessarily follow authors but rather series.
  • 💰
    Authors should focus on writing and publishing a successful trilogy before committing to a larger series if they want to make money in publishing.
  • 📈
    Indie publishing can lead to significant book sales, with the speakers' company having a presence on 25-30% of the top sci-fi/fantasy book lists on Amazon.
  • 📈
    With the rising cost of AMS ads, indie publishers may need to adjust their marketing tactics to stay competitive and reach their target audience effectively.
  • 💡
    A good book cover is not necessarily good art, but rather what catches the eye in a thumbnail and sells the story.

Balancing Independence and Partnership in Publishing

  • 💡
    Starting a successful indie publishing business requires an author-first mentality.
  • 🤝
    The authors believe in a partnership with traditional publishers while also being independent and in control of their work.
  • 📈
    Even with marketing expertise, a lot of things can still go wrong in publishing, making it the hardest thing to deal with.

Q&A

  • What is the key idea of the video?

    — The key idea is that starting an indie publishing business requires a focus on marketing, understanding data, and sales history, but it can be profitable for authors who treat their writing as a business.

  • How do authors sell their books?

    — Authors sell their books by focusing on marketing and improving their marketing strategies, rather than doubting their writing skills.

  • Is starting a publishing company easy?

    — No, starting a publishing company is not easy and requires a deep understanding of data, sales history, and targeting the right audience through platforms like Amazon and Kobo.

  • What should authors consider before starting a publishing company?

    — Authors should consider whether they are doing it for themselves or for others, and whether they have the necessary knowledge and connections to navigate the competitive market.

  • How can authors make money in publishing?

    — Authors can make money in publishing by starting with a smaller number of books, focusing on marketing, and being open to career advice and flexibility.

Timestamped Summary

  • 📚
    00:00
    Starting an indie publishing business requires a focus on marketing and understanding data and sales history to target the right audience, but it may not be for everyone and traditional publishing partnerships can be valuable.
  • 💼
    06:13
    Small presses run by authors who understand how to sell books can be successful, and starting an indie publishing business requires investment, prioritizing established authors, and leveraging connections and reputation.
  • 💼
    12:35
    Indie publishing offers advantages in pricing and distribution, and involves taking back rights, collaborating, and being honest in a business filled with disinformation; data-driven analysis helps understand reader behavior and predict success, as seen in the speaker's successful series Drop Trooper.
  • 📚
    16:39
    Authors should focus on writing and publishing smaller series, be open to career advice, and not get too caught up in perfecting every sentence, as readers don't scrutinize every detail and publishers face difficulties with last-minute changes.
  • 💼
    22:23
    Being an indie publisher requires constant availability and flexibility, sacrificing personal time and adopting a business mindset, but it can be profitable for authors who treat their writing as a business.
  • 💼
    26:28
    Indie authors find value in services like marketing and selling books, scheduling and planning their careers, and optimizing sales on platforms like Amazon, but it's important to have a competent and trustworthy person to handle marketing as it can be overwhelming; authors should be cautious of souring their brand with Amazon if they don't sell or launch well and may need to use pseudonyms to refresh their careers; publishing a series with a new author can require an investment of thousands of dollars.
  • 💼
    33:21
    Indie publishers prioritize building trust with industry professionals, offer higher royalties and custom deals to authors, and although financially challenging at first, it becomes easier to manage expenses with time and growth.
  • 💼
    37:21
    The cost of marketing on Amazon has increased, so indie publishers need to explore new tactics and not rely solely on ads, while also considering book launches and promo sites; different strategies work for different authors, so focus on your own market and don't be discouraged; building relationships and having good book covers are important for success.
Play video
This article is a summary of a YouTube video "20Books Vegas 2021 Day 2 – Rhett Bruno & Steve Beaulieu - Starting an Indie Publishing Business" by 20Booksto50k[R]-Live Events
3.7 (9 votes)
Report the article Report the article
Thanks for feedback Thank you for the feedback

We’ve got the additional info