Co-creation Process: Best Practices, Examples, and Tools
This article is a summary of a YouTube video "El proceso de co-creación: Buenas prácticas, ejemplos y herramientas" by Efecto Colibrí
TLDR Co-creation is a collaborative process that involves engaging diverse actors and actively involving beneficiaries to create innovative and effective solutions to social problems.
Co-creation is an initiative to deepen the process of social innovation and create new realities that put everyone at the center.
The co-creation process involves engaging with diverse actors who have something to contribute and are affected by the problem, ensuring a collective intelligence approach.
Creation processes for ambitious social projects can last a long time, involving multiple workshops and a funnel process of filtering ideas until transformative solutions are reached.
The success of co-creation depends on organizations being willing to give up power and allow active participation and decision-making from individuals involved.
The success of a co-creation process relies on actively involving different agents and managing their expectations through a basic design, clear objectives, and defined roles and functions.
Involving beneficiaries as active participants in a project can transform them from passive recipients to active contributors, leading to more innovative and effective solutions.
The co-creation process brought together diverse stakeholders, including seed producers, Brazilian companies, government officials, and grassroots farmers, to find a solution in a post-war period with significant differences among participants.
The methodology of co-creation allows for direct validation of hypotheses and problems with the people you want to help, enhancing the effectiveness of the process.