Create a unique concept to change our reality by owning our programming and being open to learning new truths.
Create something that deeply appeals to a few people, as the technology that drives the world are the patterns in our heads that give rise to the patterns in silicon, and changing those patterns can change our whole concept of reality.
Small decisions we make thousands of times a day steer us towards the big decisions, and we must own our own programming to be genuinely open to learning larger truths.
Experience can limit our ability to see new opportunities, and naive young founders may be more successful because they don't know any better.
Align motivation towards a meaningful vision and maintain a healthy disregard for the impossible.
Intrinsic and extrinsic motivation should be aligned towards a meaningful and inspiring vision, even though real work involves unpleasant effort, which can be overcome by genuinely caring about and believing in the mission.
Maintain a healthy disregard for the impossible, as it represents the true innovative spirit of Google.
Set inspiring goals, harness human self-interest, provide basic necessities for all, embrace freedom and unleash creativity to transform the world.
Set inspiring goals that may seem impossible, as achieving something awesome is better than succeeding at something inconsequential, and continually shed the limitations of outdated thinking to change the norm.
Harnessing human self-interest can create a self-sustaining reaction capable of rapidly transforming the world, and successful businesses always have a larger purpose beyond just making money.
We can provide basic necessities for everyone with less labor and resources, which can end wage slavery and lead to economic superiority, and we need more innovators like Steve Jobs.
Embrace freedom to enable outliers and unleash human creativity, but first learn to get along with each other and ourselves, and as founders, start small and work with the grain of what is, unburdened by the limitations of other people's thinking.