This article is a summary of a YouTube video "6 técnicas de RAPPORT EM VENDAS (aprenda e aplique)" by Meetime
TLDR Building rapport is crucial in sales and can be achieved through techniques such as smiling, using the person's name, recapping conversations, mirroring gestures, and conducting research to understand the customer's interests and background.
Building rapport is crucial in sales because people buy the seller before buying the product.
Building rapport involves giving positive references to the brain of the person we want to relate to, allowing them to let their guard down and gain trust.
Smiling is a simple yet effective rapport technique that can be easily applied in sales to activate positive points and generate rapport with customers.
A genuine smile can make the interaction more receptive and change the mood of the conversation in sales.
Calling someone by their name creates a sense of individuality and makes them feel special, triggering a feeling of closeness even if you've just met them.
Recapping the conversation not only demonstrates that you were paying attention and care about what is being said, but it also gives the person a chance to correct any misunderstandings before they have any future consequences.
Technique #5 - Mirroring: Copying subtle gestures of the other person, such as talking with a slightly tilted head or nodding, can help build rapport in sales.
Research may be necessary to find common themes and generate rapport with customers, showing that understanding their interests and background can lead to more reliable sales interactions.