What are the two frameworks for effective cold outreach?

The video covers two frameworks for writing the perfect cold outreach to get clients to say yes.

Why is cold outreach considered a massive opportunity?

Cold outreach is considered a massive opportunity when done right, as most cold pitches are terrible, but effective outreach can lead to success.

What success is highlighted in the video?

The video highlights the success of their in-house outreach expert during coaching calls for their program.

How can I get clients to say yes to my cold outreach?

By answering the "what's in it for me" question early on and personalizing messages to show interest in the client, you can increase the chances of getting clients to say yes to your cold outreach.

Why is personalizing messages important in cold outreach?

Personalizing messages is important in cold outreach to show interest in the client and increase the effectiveness of the outreach.

Effective Cold Outreach: Get Clients to Say YES with Psychological Tricks

Name: Effective Cold Outreach: Get Clients to Say YES with Psychological Tricks
Uploaded: 2023-09-11 18:41:42
Description: Learn two frameworks for effective cold outreach to get clients to say yes by answering the "what's in it for me" question early on and personalizing messages to show interest in the client.

This article is a summary of a YouTube video "The psychological trick behind getting clients to say YES" by Iman Gadzhi Extended

TLDR Learn two frameworks for effective cold outreach to get clients to say yes by answering the "what's in it for me" question early on and personalizing messages to show interest in the client.

Key insights

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The importance of proper outreach: "I wouldn't assign so many resources to outreach if I didn't believe it worked."
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Answer the "what's in it for me" question early on in your message to grab and maintain the recipient's attention.
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Cold outreach messages need to be unconventional and surprising to grab attention and bring down prospects' walls, similar to dating where building rapport and trust is important.
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Offering to help clients scale and increase their revenue and impact can be an effective way to get them to say yes.
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Personalized messages are more effective in reaching out to clients than generic ones that sound like everyone else.
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Providing value to potential clients through content can lead to increased interest and willingness to engage.
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Using emotional spikes and identifying problems in a client's life can lead to successful prospecting and sales.
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Committing to writing cold outreach scripts for 60-90 minutes a day can lead to signing clients on autopilot and reaching seven figures for your agency.

Q&A

What are the two frameworks for effective cold outreach?

— The video covers two frameworks for writing the perfect cold outreach to get clients to say yes.
Why is cold outreach considered a massive opportunity?

— Cold outreach is considered a massive opportunity when done right, as most cold pitches are terrible, but effective outreach can lead to success.
What success is highlighted in the video?

— The video highlights the success of their in-house outreach expert during coaching calls for their program.
How can I get clients to say yes to my cold outreach?

— By answering the "what's in it for me" question early on and personalizing messages to show interest in the client, you can increase the chances of getting clients to say yes to your cold outreach.
Why is personalizing messages important in cold outreach?

— Personalizing messages is important in cold outreach to show interest in the client and increase the effectiveness of the outreach.

Timestamped Summary

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00:00
Learn 2 frameworks for perfect cold outreach to get clients to say yes, as most pitches are terrible, but if done right, it's a massive opportunity.
🔑

01:26
To get clients to say yes, don't be boring or lame and answer the "what's in it for me" question early on in your message.
👉

02:24
Getting attention quickly and making prospects feel at ease is vital in cold outreach, and it's important to build rapport and trust with clients similar to dating.
👉

03:27
A few cold messages were shown as examples of what not to do when trying to get clients, as they were generic and lacked any real knowledge or payoff for the recipient.
🔍

04:24
A generic pitch with a generic question is not an effective way to reach out to clients, instead, personalized messages that show interest in the client are more effective.
💡

05:13
A simple tweak to Facebook messaging that takes 20 seconds to implement has helped the speaker acquire more clients in September, and they offer to share it with the viewer who has provided them with valuable content.
🔑

05:55
Identifying a problem and offering a solution quickly answers the "what's in it for me" question and increases the likelihood of a positive response when prospecting on social media.
💬

06:29
Commit to 60-90 minutes a day for 30 days to write cold outreach scripts, test different hooks and angles, and find what works best for you to start signing clients on autopilot, or join Apex for live script rewriting by an in-house outreach expert who booked 600 meetings last month alone.