What are the two frameworks for effective cold outreach?
— The video covers two frameworks for writing the perfect cold outreach to get clients to say yes.
Why is cold outreach considered a massive opportunity?
— Cold outreach is considered a massive opportunity when done right, as most cold pitches are terrible, but effective outreach can lead to success.
What success is highlighted in the video?
— The video highlights the success of their in-house outreach expert during coaching calls for their program.
How can I get clients to say yes to my cold outreach?
— By answering the "what's in it for me" question early on and personalizing messages to show interest in the client, you can increase the chances of getting clients to say yes to your cold outreach.
Why is personalizing messages important in cold outreach?
— Personalizing messages is important in cold outreach to show interest in the client and increase the effectiveness of the outreach.
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