Summaries Entrepreneurship and Sales Mastering Sales: Jordan Peterson's Tips for Entrepreneurs

This is a summary of a YouTube video "Jordan Peterson Reveals How to Sell Anything to Anyone" by Rob Moore!

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Entrepreneurs should understand their own tendencies and create a plan to increase their chances of success by taking risks, learning from failure, and knowing how to price and market their product.

• 🤔
  00:00

  Entrepreneurs should be aware of their own tendencies and hire accordingly to ensure their business succeeds.
• 💡
  06:55

  Taking risks and learning from failure is essential for entrepreneurs, and knowing how to price and market a product is key to success.
• 🤔
  10:59

  Consider selling directly to consumers and be aware of the need for extroversion, assertiveness, and emotional stability to succeed in sales and marketing, with a 50:1 failure rate.
• 🤝
  19:48

  Opposing traits in partners can create lasting projects and Radiohead's success is due to creative clashes, so personality testing can be useful for developing genuine diversity.
• 🤔
  28:10

  Creating structure in your life, using a calendar and having someone manage your schedule can help you stay disciplined and achieve deeper happiness.
• 🤔
  36:26

  Living with disagreeable people can help you think through conflicts, and successful artists must combine creative production with communication and sales/marketing to be successful.
• 🤔
  43:12

  Use money responsibly to do good and support your family, rather than feeling guilty about making money.
• 💡
  46:32

  Understand yourself and create a plan for your life to increase positive emotion and engagement.

Key insights

Sales and Marketing Strategies

• 💰 "The simplest conceptual scheme that's practical that gets you somewhere is like a two by two matrix" - Jordan Peterson suggests that a two by two matrix is the most effective way to categorize jobs for analyzing business success.
• 💰 Selling and marketing a product is not just about having a great product, but also about understanding market forces, pricing, and knowing who to sell it to.
• 💼 Jordan Peterson suggests that building relationships with people is crucial in sales, as internal management transformations can cause deals to fall through.
• 🤝 When selling a new product, it's important to emphasize how it's already being used by others in the same domain, rather than just promoting it as new and revolutionary.
• 🎨 It's virtually impossible to monetize your product as an artist or entrepreneur, so dropping contempt for the sales and marketing end of the process is a prerequisite for sustaining yourself through your creative endeavor.
• 🛍️ Sales and marketing are important and necessary, and adding moral purity to your ignorance of them is a big ethical mistake.
• 💰 Jordan Peterson believes that the key to selling anything to anyone is to understand their motivations and desires, and to frame your product or service in a way that speaks to those desires.

Business Success Factors

• 💼 The best predictor for success in complex jobs is IQ and conscientiousness, while for entrepreneurial success, it's IQ and trade openness.
• 🤔 Companies that become too dominated by managerial and administrative types lose flexibility and creativity, leading to eventual failure.
• 💰 The idea of a limited company is revolutionary because it allows an idea to die instead of the entrepreneur, making it safer for people to take risks and create new businesses.
• 💰 Partnering with someone who complements your strengths and weaknesses can be key to success in business, especially if you're not a natural sales or marketing person.
• 🧠 Tolerating the tension of opposites is vital for building something lasting and successful.
• 🎯 Pursuing valued goals is where almost everyone finds positive emotion, and the more noble the goals, the higher the probability of deep engagement.

Detailed summary

• 🤔
  00:00

  Entrepreneurs should be aware of their own tendencies and hire accordingly to ensure their business succeeds.

  • Entrepreneurship can be a great way to generate money, depending on how it is used.
  • A two by two matrix of simple and complex jobs can be used to categorize and analyze success in different domains.
  • Conscientiousness is the best predictor for success in restocking jobs, and is associated with disgust sensitivity and a sense of social responsibility.
  • IQ and conscientiousness are the best predictors of success in simple jobs, while IQ and openness are the best predictors of success in entrepreneurial jobs.
  • Entrepreneurial types tend to be liberal and creative, while managerial and administrative types tend to be conservative, creating a tension between pursuing existing ideas and scanning for new ones.
  • Hiring a conservative or liberal depends on the needs of the business, but entrepreneurs should be aware of their own tendencies and hire accordingly to avoid losing the soul of the company.
• 💡
  06:55

  Taking risks and learning from failure is essential for entrepreneurs, and knowing how to price and market a product is key to success.

  • Limited companies allow entrepreneurs to take risks without fear of personal ruin if their ideas fail.
  • Entrepreneurs must take risks and be prepared for failure, as success often comes after multiple attempts.
  • Creating a great product is only 5% of the process; the other 95% is knowing how to price and market it.
  • Selling to large companies can result in long delays and can be very painful.
• 🤔
  10:59

  Consider selling directly to consumers and be aware of the need for extroversion, assertiveness, and emotional stability to succeed in sales and marketing, with a 50:1 failure rate.

  • A large company in New York was about to sign a contract for a self-authoring program, but the CEO resigned, causing a year of sales and marketing work to go to waste.
  • When selling a new product, it is important to find customers who are not family members and to emphasize the product's success stories to potential buyers.
  • Sales of a product that would benefit a company were hindered by the fact that the hiring and productivity budgets were not associated.
  • It is important to drop contempt for the sales and marketing process in order to monetize creative endeavors and sustain oneself.
  • Don't confuse ignorance of sales and marketing with moral purity, and consider selling directly to consumers instead of businesses.
  • Sales and marketing require extroversion, assertiveness, and emotional stability to succeed, with a 50:1 failure rate.
• 🤝
  19:48

  Opposing traits in partners can create lasting projects and Radiohead's success is due to creative clashes, so personality testing can be useful for developing genuine diversity.

  • No is worse than no response; at least with no you can move on.
  • Big companies are too slow and bureaucratic to keep up with the changing market, leading to their own extinction.
  • Aligning yourself with someone who complements your temperamental proclivities can help you succeed in business.
  • Opposing traits in partners can help create lasting and implementable projects by providing quick death to bad ideas.
  • Radiohead's success is due to the creative clashes between its members, which have resulted in their unique sound.
  • Personality testing can be enlightening and reveal things about people that may have been misconstrued, and is useful for developing genuine diversity of temperament.
• 🤔
  28:10

  Creating structure in your life, using a calendar and having someone manage your schedule can help you stay disciplined and achieve deeper happiness.

  • I learned to comfort my daughter when she was upset and to accept my son's disagreeable nature, realizing I had misjudged their temperaments.
  • Creative people with high levels of neuroticism need to create structure in their lives to avoid burning out from nervous exhaustion.
  • Use a calendar to design the day you want to have, taking into account your weaknesses and obligations, so it can become your friend.
  • Design a schedule and use the "end of the day I'm pleased" test to monitor your energy levels and ensure you're doing the right things.
  • Having someone else manage your schedule can help you stay disciplined and achieve deeper happiness.
  • Having both strong and weak points is essential, and those who challenge us can help us pre-select our ideas and represent the resistant marketplace.
• 🤔
  36:26

  Living with disagreeable people can help you think through conflicts, and successful artists must combine creative production with communication and sales/marketing to be successful.

  • Thinking is conflict, and it is beneficial to be around disagreeable people who will tell you what they think, as it is less stressful than living out the conflict in the world.
  • Positive emotion can lead to impulsive decisions, which can be dangerous, and depression can be catastrophic.
  • Without manic emotion, humanity would take risks that would be catastrophic and nothing would get done.
  • Creatives need to develop sales and marketing skills and not be contemptuous of them, as they are necessary for success and often not available to most people.
  • Successful artists embrace the commercial side of art and must combine creative production with communication and sales/marketing.
  • Having a price for work helps value it and provides limitations to help focus ideas.
• 🤔
  43:12

  Use money responsibly to do good and support your family, rather than feeling guilty about making money.

  • Ideas should be prioritized based on commercial viability, appeal, potential to help people, scalability, and profitability.
  • Profit is necessary to reinvest in infrastructure and growth, but it is important to consider the ethical implications of generating money.
  • Think carefully about how to spend money to do good things and support your family, rather than feeling guilty about making money.
  • Mother Teresa accepted money from questionable sources and used it to do good, suggesting that those with money should use it responsibly.
• 💡
  46:32

  Understand yourself and create a plan for your life to increase positive emotion and engagement.

  • Adopting responsibility and understanding yourself through understandmyself.com and self authoring.com can help you find meaning and create a plan for your life.
  • Having a plan and noble goals increases the probability of positive emotion and engagement in life.

Q&A

• How can entrepreneurship be a way to generate money?

  Entrepreneurship can be a way to generate money depending on how it is used.

• What are the best predictors of success in different types of jobs?

  Conscientiousness is the best predictor for success in restocking jobs, while IQ and conscientiousness are the best predictors of success in simple jobs. IQ and openness are the best predictors of success in entrepreneurial jobs.

• What is the tension between entrepreneurial and managerial types?

  Entrepreneurial types tend to be liberal and creative, while managerial and administrative types tend to be conservative, creating a tension between pursuing existing ideas and scanning for new ones.

• How can entrepreneurs avoid losing the soul of their company?

  Entrepreneurs should be aware of their own tendencies and hire accordingly to avoid losing the soul of the company.

• What is the importance of pricing and marketing a product?

  Creating a great product is only 5% of the process; the other 95% is knowing how to price and market it.