This article is a summary of a YouTube video "Winning The 1st Client Meeting" by Flux Academy
TLDR Building trust and likability with potential clients is essential for a successful first meeting, and leveraging mutual connections, providing evidence of previous experience, and considering language preferences can help establish credibility and win over clients.
Key insights
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Building trust with potential clients is crucial in order for them to want to work with you.
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Leveraging mutual connections and common friends can immediately create likeability and relatedness in a client meeting.
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Providing evidence of previous experience, such as sharing YouTube videos, can help establish credibility and address specific concerns or requirements of potential clients.
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The client felt like they already knew the speaker and trusted them because they had seen their YouTube case studies and videos.
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Building likability and trust with clients is crucial for a successful first meeting.
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Deciding whether to send proposals in Hebrew or English can be a strategic consideration when trying to win over potential clients.