This article is a summary of a YouTube video "Winning The 1st Client Meeting" by Flux Academy
TLDR Building trust and likability with potential clients is essential for a successful first meeting, and leveraging mutual connections, providing evidence of previous experience, and considering language preferences can help establish credibility and win over clients.
Building trust with potential clients is crucial in order for them to want to work with you.
Leveraging mutual connections and common friends can immediately create likeability and relatedness in a client meeting.
Providing evidence of previous experience, such as sharing YouTube videos, can help establish credibility and address specific concerns or requirements of potential clients.
The client felt like they already knew the speaker and trusted them because they had seen their YouTube case studies and videos.
Building likability and trust with clients is crucial for a successful first meeting.
Deciding whether to send proposals in Hebrew or English can be a strategic consideration when trying to win over potential clients.