Learn how to run a modified version of the user test flow exercise to map out and sequence tasks and assets in your marketing campaign.
Create a matrix using blue sticky notes on a wall, with horizontal axis representing steps and vertical axis representing participants, and then explain the exercise to participants and provide examples.
Define the start and end points of your project, write them on sticky notes, and have participants write down the steps the customer needs to go through in 10 minutes.
Participants in the campaign should work individually without discussing or sharing ideas, and non-distracting music can be played to reduce awkwardness.
Each participant explains their steps and puts sticky notes on the wall, then the facilitator merges the timelines, removes duplicates, and identifies parallel tasks.
Participants are asked to write down all the tasks they think need to be done to cover all the steps in the customer journey, and then they explain each task and stick it on the timeline.
Map out all the steps and tasks in your project, assign responsibilities and deadlines to ensure successful completion.
Learn how to select the right thing for your workshop, introduce challenges to your team, get inspired by other companies, sketch concepts, make group decisions, visualize campaign steps, and assign responsibilities to ensure workshop outcomes are implemented.
This article is a summary of a YouTube video "Map Out Every ASSET and TASK In Your Project (Modified User Test Flow )" by AJ&Smart