Launch your product to strangers to get feedback and see if people are willing to download and pay for it.
Share your product with friends and family for feedback, but don't stay in this phase for too long and launch to strangers.
Lug, a YC company, offered on-demand movers and delivery people by renting a truck and approaching customers outside of Ikea who were struggling to tie items to their cars.
Launching to strangers will help show whether people are willing to download and pay for a product.
Launch your product in online communities like Bookface, Startup School, and other forums to get feedback from friendly people who want to see you succeed.
Connect with the community, introduce yourself, and share insights to launch your product on Reddit, Hacker News, and Product Hunt for user and customer growth.
Magic quickly grew to 40,000 users after a friend shared it on Reddit and Hacker News.
Launching on Reddit, Hacker News, and Product Hunt can be beneficial, as they have been shown to convert to users and customers.
Connect with someone in the community and ask for help to understand the best way to launch and get feedback.
Introduce yourself, talk about what you're building, and share interesting insights to engage the community.
Gaddy Avron launched his product on Hacker News and Product Hunt, and used Stripe Atlas and Glossier's strategies to get great responses.
She launched her product on Hacker News and Product Hunt, and got great responses, and recommends companies use Stripe and Glossier's strategies for successful product launches.
Stripe Atlas launched on Hacker News, blogged, spread the word on social media, and pitched press.
Glossier is an incredible beauty brand that launches new products every 6-8 weeks and utilizes multiple channels to create a constant drumbeat about their brand.
Gaddy Avron, founder of Symetra, built an email list of people he had discussed his startup with before launching the product, and when the TechCrunch article came out, he asked them to help spread the news, resulting in significant response.
70 Million Jobs, a YC company, launched on Hacker News and was a success - share something interesting with the community and target a specific subreddit to reach the desired demographic.
70 Million Jobs, a solo non-technical founder building a company to help people with criminal records find jobs, was one of the top YC companies of all time that launched on Hacker News in terms of votes and engagement.
Share something interesting from your users with the community and look at successful launches to see how they described themselves.
Target a specific subreddit to reach the desired demographic, which can range from younger males to only women.