Startups should prioritize their target audience and eliminate hijack users to prevent potential harm, while recognizing and understanding the various ways of product use by users who bring long-term value.

• 💡
  00:00

  Startups often make the mistake of attracting every user they can get, but this can lead to users with different problems trying to hijack the product.
• 🚨
  00:26

  Livestreaming platform justin.tv was hijacked by users who streamed illegal content, but it was later discovered that some of these hijackers were video gamers who could have formed a larger community if supported.
• 💡
  01:25

  Users can utilize a product in various ways, ranging from intended use to potentially harmful use, and it is important to recognize and prioritize the users who bring long-term value.
• 💡
  02:29

  Startups need to identify and remove hijack users who may cause more harm than good.
• 💡
  03:14

  Some users may harm your business by using your product in a way that takes up too much customer support time, but it depends on how much revenue they generate and if you are learning and improving your product because of it.
• 💊
  03:58

  Someone wanted to use Airbnb to host illegal drug parties in luxurious apartments, potentially causing damage to the property.
• 💰
  04:43

  Hijack users with too much negative impact are not worth the positive, even if they are paying.
• 📝
  05:23

  Focus on solving one problem well and don't let hijack users steer your product roadmap, but it's okay to explore other potential use cases while still having an opinion about your product.