The key idea of the video is to provide tips and strategies for startups to hire designers, including finding a co-founder, prioritizing empathy and user needs, and utilizing remote workers and design firms.
Hire designers for your startup by finding a co-founder, user-facing element, and developer API designer, and using websites and schools to build a team during Series B.
To find and choose designers, it's important to have a co-founder and a user-facing element, and a developer API designer is valuable for a developer experience.
When reaching Series B, it's important to hire a team and not just focus on the first hire, and finding designers can be done through websites like Dribbble, LinkedIn, Behance, and AIGA, as well as schools like CMU, NYU, MIT, RISD, Parsons, and Stanford.
Secrecy is important in cases where you want to be competitive and keep something easily copied or enterprise-focused private, but in general, being open and getting as many people to know about your product is crucial to compete against obscurity.