Female Founders Conference 2014: Insights from Julia Hartz on Startup Success

Timestamped Summary

• 💡
  00:00

  Perseverance is key to achieving success in the early years of a startup, as hindsight can make you think you have a great idea.
• 🐶
  02:32

  Pets.com was a symbol of the dot-com bust, reminding us to be frugal, but hindsight can help us make better decisions, starting with choosing the right co-founder.
• 🚀
  06:42

  Despite conventional wisdom, Eventbrite founders started their company in San Francisco and grew alongside 20 other companies in a 10,000 square foot space, proving to be the best decision in hindsight.
• 💰
  09:49

  Eventbrite shifted from a freemium to a paid-only service, leading to increased conversion rates and a shift towards a truly freemium model based on ticket prices, with 30% of their business coming from paid events and 70% from free events.
• 📈
  12:19

  Growing a successful team requires wise leadership choices, hiring the best and brightest individuals, and transitioning to a hierarchical formation.
• 💡
  16:01

  Establishing a philosophy is crucial for leaders, as it serves as an anchor and can evolve over time - Eventbrite's vision is to bring the world together through live experiences.
• 🌎
  17:55

  Eventbrite's culture is driven by its people and described by words like accessible, empowering, social, delightful, dedicated, innovative and genuine, while implementing a customer satisfaction measurement tool called Bain to measure satisfaction of customers and Breitlings.
• 📊
  20:17

  Sending transparent monthly surveys builds trust and drives a strong feedback loop for team success.