Launching a Product in 1 Week: Facebook Ads & More

Effective Marketing Strategies

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  The three basic appeals in persuasion: "To persuade, you can offer less pain, more benefit, or tell a story of transformation through your product."
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  Negative positioning and creating a sense of urgency can be more effective in marketing, as the fear of losing something is often stronger than the desire to gain something.
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  "The core of any Facebook ad campaign comes down to the creative and how you position what you're doing to your audience."
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  "These ads do very very well with visual. They do very very well with targeting and they're free if you use this link."
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  "Getting insight from a guy who's been doing this for 20 years and has a very long track record of success into what you can do to make your business make more money faster be more investable."
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  Using emotional language and social proof can attract interest and desire for your product, such as the example "Your insurance company doesn't want to make you happy but we do."
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  "Good ads are good ads if you've targeted them well and you've written them well and designed them well. They will just perform well."
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  "Let me find a business idea that I know is going to be easy to scale out of the gate and then put more effort into that rather than have all these ideas that I built and now I'm stuck with it and no now it doesn't work." - Longino highlights the value of focusing on scalable business ideas instead of getting stuck with unsuccessful ones.
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  "Getting a person to actually take out their credit card and pay is probably one of the hardest things to do." - Trevor Longino highlights the difficulty in convincing customers to make a purchase, emphasizing the significance of successfully guiding them through the payment process.

Audience Engagement and Targeting

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  Launching a startup doesn't necessarily require a product, but rather understanding your audience, their problem, and how you can offer a solution.
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  Longino emphasizes the importance of controlling awareness through advertising, as it allows businesses to generate discovery and acquire new customers.
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  "The success of your whole business starts with finding an audience that is interested and engaged in what you have to say."
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  "The narrower that initial launch audience is, the longer they will remain users with you and the more able you are to say I want to find more people like this to power."

Leveraging Technology for Business Success

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  "You can get basically instantaneous help from a maybe somewhat controversial source...open AI GPT 3 gpt35 gpt4...with good prompt engineering you will be able to take your idea expressed to open AI in a digestible form for the AI and have it give you answers back." - Trevor Longino suggests that using AI, such as OpenAI's GPT-3 or GPT-4, can provide valuable assistance and guidance for product founders who may be stuck or in need of ideas.
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  Having the courage to rigorously test and iterate on your product or marketing approach can result in valuable learning experiences and improved outcomes.