Summaries Entrepreneurship and Startups Revolutionizing Business Processes with Albato's Martech Integration - Interview with Mikhail Fedorinin

This is a summary of a YouTube video "Михаил Федоринин, Albato - Эра martech-интеграций (интервью)" by Матемаркетинг!

4.4 (64 votes)

Kaltasch and Pound Alba have created a system of tools to digitally cover all business processes of a company, allowing for automation, efficiency, and flexibility while saving time and resources.

• 🤝
  00:00

  Kaltasch and Pound Alba created a system of tools to digitally cover all business processes of a company, taking into account all metrics and allowing flexibility, automation, and efficiency.
• 🚀
  05:02

  We released a tool to quickly add services to our platform, allowing small business owners to save money and time while providing quality data and support.
• 🤝
  13:14

  We collaborate with schools to offer courses and code, allowing graduates to earn money by setting up integrations for tasks with maximum flexibility and data security.
• 🤖
  19:51

  Automation can help speed up the analytics process, but manual work is still necessary in complex cases.
• 💻
  25:18

  One person added 50 integrations in 10 days, saving time and resources, and we have successfully implemented changes with no requests and over 1,500 clients in Russia and 100 in Brazil.
• 🤖
  30:50

  Automation can help with many data-related stories, but it is complicated and not worth the time investment.
• 🚀
  36:42

  Creating a global team with a focus on Russia to succeed in different markets is difficult for a Russian startup.
• 🚀
  44:57

  We have improved our most important metric by four times and are working to become one of the few Russian projects to make it to the main market.

Detailed summary

• 🤝
  00:00

  Kaltasch and Pound Alba created a system of tools to digitally cover all business processes of a company, taking into account all metrics and allowing flexibility, automation, and efficiency.

  • Kaltasch and Pound Alba discuss their project, role, and the problem they are solving, which is the need for integration into the ecosystem to be in demand.
  • Integrating services into a single standard to guarantee a cool picture of data output and solve end-to-end analyst problems.
  • We decided to take a step and ended up with a strange model in a bag, with a wide focus.
  • This system is a set of tools that covers all business processes of a company digitally, taking into account all metrics and allowing flexibility, automation, and efficiency.
• 🚀
  05:02

  We released a tool to quickly add services to our platform, allowing small business owners to save money and time while providing quality data and support.

  • We have released a tool that allows us to add new services to our platform quickly and cover all possible cases, giving users the most flexible opportunity to make any scenario.
  • We recently rolled out a queue to pick up data in hindsight and will soon roll out the history of working with files to close it completely.
  • Yandex Metrics was the first to respond to the ability to import expenses, and Dmitry K. and the team quickly created a prototype to bring the idea to life.
  • Metrics is the most popular analytics system in Russia, and integration of services was done to target users with a specific portrait.
  • Small business owners are the main users of our service, motivated to make their projects effective and efficient.
  • We offer to turn the label to arrange, saving money and time while providing quality data and support.
• 🤝
  13:14

  We collaborate with schools to offer courses and code, allowing graduates to earn money by setting up integrations for tasks with maximum flexibility and data security.

  • We collaborate with different schools to offer courses and code to graduates, allowing them to earn money by setting up integrations for tasks.
  • Integrating with Facebook can be a quick solution for businesses, but customers may request a lower life expectancy and segmentation of certain categories can occur.
  • Fewer than 1% of users switch to their own solutions due to the motivation to save money.
  • Our approach gives maximum flexibility to the service and blocks 99% of all possible denarii.
  • Clients can experience anxiety when tasks cannot be completed due to missing data in the cloud.
  • We are now going through certifications and contractual relations solutions to ensure data security and provide devops and architecture services for clients.
• 🤖
  19:51

  Automation can help speed up the analytics process, but manual work is still necessary in complex cases.

  • When end-to-end analytics are needed, there are often specialists who slow down the process and prevent the desired outcome.
  • In Alba, there are fewer employees and wrong people may be responsible for this, but there are python-related tasks that are more pleasant to do yourself.
  • The ultimate goal of analytics is to draw conclusions from data quickly and without loss of quality.
  • We are developing a platform to automate the process of extracting data, while taking into account the human factor.
  • Automation can be used to quickly create services, but it cannot replace manual work in complex cases.
• 💻
  25:18

  One person added 50 integrations in 10 days, saving time and resources, and we have successfully implemented changes with no requests and over 1,500 clients in Russia and 100 in Brazil.

  • Using the builder, one person was able to add 50 integrations in 10 days, saving time and resources.
  • Integration with rare services can be added to the platform, and tech support can help clients with integration requests.
  • Developers need to reduce their clothing expenses, play golf well, and find five more clients in a year or two.
  • It is important to have standards in place to retain customers and provide unique solutions for large clients.
  • We have successfully implemented changes with no requests and have over 1,500 clients in Russia and 100 in Brazil with no dissatisfied customers.
• 🤖
  30:50

  Automation can help with many data-related stories, but it is complicated and not worth the time investment.

  • Analysts must master various skills to enter the field, but with the development of science, the entry threshold is greatly simplified.
  • Outsourcing database query writing to services like Alba is a logical and simple solution to focus on the main part of working with data.
  • Data collection and analysis can be sped up by using non-framework methods and machine learning.
  • It is too early to roll out the story of using neural networks to automatically draw conclusions from data, as there are many analysts facing problems with data.
  • Automation can help with many related stories, but it is complicated from a human point of view and not worth the time investment.
• 🚀
  36:42

  Creating a global team with a focus on Russia to succeed in different markets is difficult for a Russian startup.

  • It is now not very expensive and difficult to launch a product in other languages, such as Brazil.
  • It is difficult to switch to a new language within a large company due to the difficulty of motivating 300 people.
  • It is more difficult to switch focus to another market than to start from scratch.
  • Hiring international people and bringing expertise to other markets is difficult for a Russian startup trying to become a global company.
  • We have registered a main campaign in Cyprus with a Russian legal entity, and a Brazilian entity, creating a holding company in Europe under the US.
  • We are trying to build a global team with a focus on Russia, including English-speaking people to bring a new experience and succeed in different markets.
• 🚀
  44:57

  We have improved our most important metric by four times and are working to become one of the few Russian projects to make it to the main market.

  • Brazil was chosen as a market to enter due to its potential for growth and lack of competition from Instagram.
  • It is beneficial to take non-English-speaking markets and build a local presence to become a successful international company.
  • We have received positive feedback from 10 international clients and recorded a lot of data, which may lead to investments in the future.
  • We have improved our most important metric, the number of trial users with transactions, by four times.
  • I'm learning a lot by working on international projects and entering new markets, which requires me to leave my comfort zone.
  • We are trying to build a white label and add drivers to make a global campaign, with the goal of becoming one of the few Russian projects to make it to the main market.