This article is a summary of a YouTube video "Revolution: Wie die Gartenpflege im Abo entstanden ist!" by Matthias Aumann
TLDR The key to success in acquiring and retaining customers is understanding their specific needs and problems and providing effective solutions.
The company's approach to customer trust and understanding led to their success in acquiring customers and expanding their services.
"If you can't say no, then you will never be able to hold...say no to customers who don't fit, say no to things you can't."
The shift towards offering simple services like mowing lawns and cutting hedges without requiring advance payment allowed for a more sustainable business model.
The key to developing a successful system is focusing on a single customer and understanding their needs and problems in order to create effective solutions.
"The revolution of gardening subscriptions was born out of the desire to provide a solution that truly satisfies customers' needs and eliminates the frustrations they face."
The garden maintenance subscription is finally starting to resonate with people, as they realize it's the exact solution they've been looking for.
"It's always just about one thing. We have to get our customers to see that we have exactly their problems so that they know exactly which solution do you want more." - The key to success is understanding and addressing the specific problems of customers.