Do competitor research, identify customer segments, create a minimal viable product, craft a one-liner, and get your first few users to test it.
- Competitor research should be done obsessively, including reading all articles, financials, and earnings calls to uncover golden nuggets.
- Identify customer segments, become an expert in the industry, and storyboard out the ideal user experience before creating the product.
- Build a minimal viable product to solve a problem, talk to users, and have a simple product positioning.
- We found that a one-liner is essential to describe the functional and emotional benefits of a product or brand.
- Get your first few users by using it yourself and reaching out to online and local communities.
- We tried Homejoy ourselves and convinced our parents in Milwaukee to use it, but we had difficulty convincing people in Mountain View and elsewhere to use it.