Building a Successful Startup: Insights from Selina Tobaccowala at Female Founders Conf 2016

Timestamped Summary

• 💡
  00:00

  Selina, CTO and president of SurveyMonkey, is teaming up with her Evite co-founder to start something new; aligning upfront with your co-founder on important considerations is key to success.
• 🌍
  04:55

  Think globally and build for international markets by supporting multiple currencies, being flexible in design, and considering differences between Android and iOS ecosystems.
• 🚀
  07:22

  Assemble a diverse board of directors early on to avoid relying solely on venture capitalists and seek help from executive recruiters to find a great mentor.
• 👨‍💻
  10:26

  Empowering engineers with business metrics is crucial for them to understand the impact of their work and love the company's mission.
• 🤰
  14:49

  : Pregnant woman impresses Survey Monkey with her determination during interview, highlighting the importance of strong leadership and company culture.
• 💡
  17:24

  Starting a company now is easier with tightened capital markets and gained knowledge, prioritize understanding the market and building a strong culture.
• 💼
  21:45

  Ask behavioral interview questions, set clear goals, trust employees, lead by example, and offer flexibility for family time to create a successful startup culture.
• 💼
  24:24

  Figure out your non-negotiables and communicate them clearly to your team when starting a business, always prioritize revenue and positive gross margin, and be careful not to lose control through excessive funding.