Facebook's Success Strategy: Leveraging Human Behavior | Startup School 2012

Startup Philosophy

• 🤔
  The concept of "Berg's law" is mentioned, which is a social networking version of Moore's law, indicating the rapid growth and impact of social media.
• 💭
  In the future, people will be sharing a thousand times more content per day, and new services will need to be created to accommodate this trend.
• 💻
  The early focus of Facebook was on optimizing server efficiency and generating revenue through ad sales, highlighting the importance of both technical and business aspects in building a successful platform.
• 💰
  Mark Zuckerberg highlights the importance of resource constraints in the early stages of a startup, as it allows time to focus on product development and scalability.
• 🎓
  The early versions of Facebook were launched at specific schools with their own social networks, highlighting the importance of targeting specific communities for successful growth.
• 💡
  Mark Zuckerberg wanted to create a product that was better than everything else, worth investing in and putting time into.
• 🚀
  Facebook's mission is to continually build and innovate, always striving to create something more encompassing and insightful than what exists today.
• 💡
  Mark Zuckerberg emphasizes the importance of starting a company based on personal passion and belief in its global impact, rather than solely for the purpose of starting a company.
• 🤔
  Understanding what keeps users coming back to a platform like Facebook is crucial, as it ultimately boils down to tapping into what makes humans human.

Identity and Culture

• 📚
  The use of school email addresses as a form of identity verification helped establish a culture of real identity on the platform, which was a critical factor in the early success of Facebook.