Startup Success Tips from Ben Silbermann at 2012 School
This article is a summary of a YouTube video "Ben Silbermann at Startup School 2012" by Y Combinator
TLDR The key to success in starting a startup is committing to making a product work, trusting your instincts and users, and building something you love with like-minded people.
Starting a startup takes time and uncertainty, as shown by Pinterest's slow growth despite launching in 2010.
Pursuing medicine to creating a program for trying on glasses online to working at Google, committing to making a product work was the important step.
: Left job to build Tote app, faced challenges with prototype and investor rejection.
Investors can be difficult, but offering free things can influence them, and leverage in negotiations can be gained through fear or potential success.
Don't blindly follow successful people in venture capital, success comes from convincing others and having the right attitude, and Pinterest's success came from focusing on one special feature.
Pinterest went through multiple iterations before launching, but their successful marketing strategy involved creating a pinboard campaign to find people who share common interests and show them how the service could be helpful to them.
Trust your instincts and users to succeed in your business, regardless of initial misunderstandings or challenges.
Pinterest is a popular network for finding inspiration and connecting with others, while investing in talented individuals and building something you love with like-minded people is key to success.