Language and Structure in New Media

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This article is a summary of a YouTube video "New Media: Language and Structure" by American English
TLDR New media journalism relies on attention-grabbing techniques, such as hypertext links, user-generated content, emotional language, and hashtags, to generate clicks and make money.

Key insights

  • 💻
    Digital media encompasses various forms such as news websites, blogs, podcasts, and social media platforms, allowing users to publish and engage with different types of content.
  • 📱
    New media journalism is characterized by its multimedia nature, incorporating text, video, and audio to convey stories.
  • 🌐
    Interactivity in new media has led to the democratization of media, allowing anyone to publish their own stories, videos, or comments online, not just professional journalists.
  • 📰
    User-generated content has transformed news reporting, making citizens active participants in the media.
  • 🖼️
    The inclusion of a picture in news posts is a common strategy to attract viewers and encourage them to click the link for the full story.
  • 💰
    Online journalists use language techniques such as short sentences, active verbs, and emotional language to generate the most clicks and make money.
  • 🌪️
    Headlines are often written in the active voice to make them more engaging and impactful, such as "Tornado Hits City" instead of "City Is Hit by a Tornado."
  • 📢
    New media journalism uses emotional language to generate more clicks and engagement.

Q&A

  • What techniques does new media journalism use to generate clicks and make money?

    — New media journalism relies on attention-grabbing techniques such as hypertext links, user-generated content, emotional language, and hashtags to generate clicks and make money.

  • How does new media journalism make money?

    — New media journalism makes money by generating clicks through attention-grabbing techniques and advertisements.

  • What is the key idea of the video?

    — The key idea of the video is that new media journalism relies on attention-grabbing techniques to generate clicks and make money.

  • What are some examples of attention-grabbing techniques used in new media journalism?

    — Some examples of attention-grabbing techniques used in new media journalism are hypertext links, user-generated content, emotional language, and hashtags.

  • How does user-generated content contribute to new media journalism?

    — User-generated content contributes to new media journalism by increasing engagement and attracting more clicks, which in turn generates revenue.

Timestamped Summary

  • 📱
    00:00
    Digital media, such as news websites, blogs, podcasts, and social media posts, are increasingly popular sources of news, especially among younger audiences.
  • 💡
    01:08
    New media journalism is different from print and broadcast journalism because it is multimedia, uses hypertext links, and is interactive.
  • 💡
    01:46
    Digital journalists can use hypertext links to connect different pieces of content on the internet, allowing for interactivity and the democratization of media.
  • 📺
    02:25
    User-generated content has transformed news reporting, making citizens active participants in the media, and new media journalism relies heavily on attention-grabbing headlines and leads.
  • 📰
    03:07
    The purpose of news website and social media news posts is to attract viewers to click a link and generate clicks for the full story or video.
  • 💻
    03:48
    Online journalists use short sentences with active verbs, "teasers", conversational and emotional language, humor, #hashtags, and symbols to generate the most clicks and make money.
  • 📺
    04:41
    Journalists use active headlines and attention-grabbing questions or statements to entice viewers to click on their posts, which often include eye-catching images and hashtags.
  • 📺
    05:38
    Hashtags increase post visibility and sharing, while new media journalism uses a conversational style, emotional language, and humor to generate clicks.
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This article is a summary of a YouTube video "New Media: Language and Structure" by American English
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