Building Ethical Cultures in Business: Key Insights from Brooke Deterline

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This article is a summary of a YouTube video "Creating ethical cultures in business: Brooke Deterline at TEDxPresidio" by TEDx Talks
TLDR Building courage and reconnecting with shared values is crucial in preventing and addressing unethical behavior in business.

Key insights

  • πŸ’ͺ
    Courage is a skill that can be built with practice, and it's necessary to act from our hearts in the face of fear.
  • πŸ’ͺ
    Courage and skills to act on values in the face of fear can make a difference in unethical business situations.
  • πŸ’‘
    Brooke Deterline shares the importance of acting on shared values even when it's hard in order to create ethical cultures in business.
  • 🧐
    Neuroscience calls it "priming the brain" - using fear or adrenaline as a cue for mindful action instead of avoidance.
  • πŸ’ͺ
    Courage is an innate capacity that we all have, and it's a choice we need to make to create ethical corporate cultures.

Q&A

  • How can courage be built to prevent unethical behavior in business?

    β€” Courage can be built through practice, and without it, unethical behavior like the Enron fraud can occur.

  • What happened when Ted reported the illegal trading ring?

    β€” Ted came forward with the encouragement of a friend and justice prevailed.

  • What was the speaker's experience when reporting unethical behavior?

    β€” The speaker received a disappointing response when reporting unethical behavior to their boss, the CFO.

  • Why did the speaker hesitate to speak up in a difficult situation?

    β€” The speaker hesitated but ultimately remembered their shared values and recommended going to the Board.

  • How can we prevent being influenced by unethical behavior in business?

    β€” We can prevent being influenced by unethical behavior by using the space between stimulus and response to reconnect with our values through Social Fitness Training.

Timestamped Summary

  • πŸ’ͺ
    00:00
    Building courage is crucial to prevent corruption like the Enron scandal.
  • 🚨
    01:24
    Ted uncovered illegal trading in his department and, with support, reported it leading to justice being served.
  • πŸ’”
    02:19
    Reported unethical and illegal behavior to CFO, but received disappointing response.
  • πŸ€”
    03:14
    Remembering shared values, the speaker recommended going to the Board in a difficult situation.
  • πŸ‘₯
    04:20
    We are susceptible to situational influence and tend to be bystanders or conform to group behavior, as seen in the Stanford Prison Experiment.
  • πŸ’Ό
    05:26
    Use Social Fitness Training to reconnect with your values in business and avoid ethical implications under pressure.
  • 🧠
    06:37
    πŸ’ͺ Retrain your brain to act from your values in the face of fear by recognizing patterns and practicing social flight simulations.
  • 🚦
    07:31
    Interrupt your patterns and create a pause button to foster ethically courageous corporate cultures.
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This article is a summary of a YouTube video "Creating ethical cultures in business: Brooke Deterline at TEDxPresidio" by TEDx Talks
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