This article is a summary of a YouTube video "The Leadership Principles Explained: Customer Obsession" by Inside Amazon
TLDR Customer obsession is crucial for companies to earn and keep the trust of their customers, and every Amazonian should contribute to problem-solving and continuous improvement in order to deliver excellent customer service.
Key insights
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Our Customer ObsessionLeadership Principle emphasizes the importance of starting with the customer and working backwards to earn and keep their trust.
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Obsessing over customers goes beyond just building products, it involves finding innovative ways to meet their needs and exceed their expectations.
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A single bad customer experience can quickly erode trust, highlighting the importance of consistently delivering excellent customer service.
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Customer obsession is crucial for companies, as customers will only remain loyal if they believe the company is the best choice.
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"When we find gaps in how we perform for customers relative to our competitors, we work quickly to close those gaps."
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Every Amazonian can, and should, bring attention when they discover a customer issue, fostering a culture of problem-solving and continuous improvement.