What is the key idea of integrated marketing communication (IMC)?
— The key idea of IMC is that it is a strategic tool that helps businesses identify their target audience, choose appropriate advertisements, and effectively communicate their brand message through various channels to create demand and expand their business.
How do you decide the appropriate target audience for a product or service?
— The appropriate target audience for a product or service can be decided by considering the characteristics of the customer and imagining who you want to address.
Should advertisements be targeted towards specific audiences?
— Yes, advertisements should be targeted towards specific audiences, such as pets or caretakers, and the choice of target audience depends on the type of product being promoted.
What is the process of brand decision-making?
— The process of brand decision-making involves understanding the target customer and audience, establishing the brand's position within marketing communication, selecting a benefit to support that position, ensuring consistency, setting communication objectives, and identifying appropriate media options to reach the customer.
How can organizations benefit from integrated marketing communication?
— Organizations can benefit from integrated marketing communication to structure and expand their business by effectively identifying their target audience, choosing appropriate advertisements, and communicating their brand message through various channels to create demand.
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