This tool is one of the most powerful in advertising, and the speaker will demonstrate its capabilities instead of just explaining the theory behind it.
The speaker discusses the creation of AudienceLab, an advertising tool that tracks and analyzes one billion keyword searches each day, allowing advertisers to match keywords to devices and target specific consumers.
Audience Lab has a new feature called the Keyword Planner that allows users to easily build world-class ad campaigns by finding and matching keywords related to a specific topic, such as solar, to target potential customers.
The speaker demonstrates how to use the Keyword Planner to find available keywords and their search volumes.
The speaker demonstrates how to use Google Sheets to analyze keyword searches and their associated profiles for targeted advertising.
The speaker explains how to use the Keyword Planner tool to find solar energy keywords and create a larger audience for advertising without financial parameters.
The speaker generates an audience by matching keywords to consumers in their database, and it only takes about a minute or 30 seconds to complete.
The speaker introduces the AudienceLab Keyword Planner, which allows clients to quickly and accurately target specific keywords and consumer files for advertising purposes.
This article is a summary of a YouTube video ""We Just Built The Most Powerful Advertising Tool Online" | AudienceLab" by Adam Lucerne