How did the creators build a $150 million business?
— The creators built a $150 million business by identifying a unique formula, working directly with sponsors, and avoiding dishonest middlemen in the YouTube creator industry.
Why did the creators choose to work directly with sponsors?
— The creators chose to work directly with sponsors to offer better rates and avoid undisclosed commissions and exclusive contracts imposed by dishonest middlemen in the YouTube creator industry.
What led to the successful launch of Nebula?
— The successful launch of Nebula was attributed to promotions from popular creators, partnerships with CuriosityStream, and offering a bundle deal that provided access to Nebula for free.
How did the creators generate revenue from Nebula?
— The creators generated revenue from Nebula through subscriptions, with creators receiving 50% of profits based on watch-time, and through partnerships with CuriosityStream and sponsorships.
How did the creators overcome cashflow constraints for marketing expansion?
— The creators overcame cashflow constraints for marketing expansion by switching to direct marketing, with over 80% of sign-ups opting for annual subscriptions, eliminating cashflow constraints and allowing for unlimited marketing expansion.
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