Mastering Personalized Cold Emails: Prepping for Success

Name: Mastering Personalized Cold Emails: Prepping for Success
Uploaded: 2023-08-02 16:56:23
Description: Personalization is crucial for the success of cold email campaigns, and leveraging data from LinkedIn, name-dropping, and mentioning specific publications can significantly increase response rates and improve overall performance.

This article is a summary of a YouTube video "Cold Email Academy: Prepping for Personalization" by Mailshake

TLDR Personalization is crucial for the success of cold email campaigns, and leveraging data from LinkedIn, name-dropping, and mentioning specific publications can significantly increase response rates and improve overall performance.

Key insights

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Not personalizing or not personalizing correctly can lead to the failure of cold email campaigns.
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Understanding how to leverage data from LinkedIn, such as first names, can significantly increase your chances of making more money through cold email campaigns.
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Including famous or well-known names in cold emails, such as name-dropping a celebrity or a recognizable company, can be highly effective in increasing response rates.
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Personalizing the email by including the recipient's first name can significantly improve open rates.
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Mentioning specific publications or features that the recipient has been a part of can demonstrate that research has been done and make the email more impactful.
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The more time you invest in doing a human sanity check of your email list before sending, the better your results will be.
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According to a study, implementing the last two mentioned strategies in cold emails can potentially double their performance.